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Our Story

At Coreen, we believe less is more - fewer products, but better ones. We are a curated marketplace sourcing home goods from around the world.

Climbing Plants

Our 
Story

Our inspiration started in Korea. If you’ve ever stepped into a Korean home, you know — there’s a certain intentionality behind everything. From the kitchen tools to the toys, nothing is random. Korean moms, in particular, are known for being deeply thoughtful in the way they care for their homes and families. They do their research. They know the value of design and functionality. And they never settle — especially when it comes to their kids. If something is the best, they'll find it, even if it means paying more. That kind of care — quiet, discerning, and full of intention — is what we built Coreen around.

We look for the same qualities in the brands we source. Many of the products we carry aren’t from big names — they’re from small makers, low-key brands, or family-run workshops you wouldn’t easily stumble upon. We find them because we’re always looking — through markets, niche online stores, tucked-away corners of different cultures. We test everything, live with it, and only bring in what we absolutely love. No filler, no fluff. Just things that work beautifully and feel good to use.

We don’t carry a lot. And that’s on purpose. Every product on Coreen has a story, a reason, a standard. We care about quality, design, and how things age over time. We care about how a product makes a space feel. And most of all, we care about the people we’re sourcing for — those who see beauty in simplicity, who value quiet details, and who want their home to reflect thoughtfulness over trends.

Coreen isn’t for everyone — and we’re okay with that. This space is for people who care. About their homes. About their kids. About the things they live with, use daily, and pass down.

Welcome to our quiet corner of the world. We’re so glad you found us.

Let’s Work Together

500 Terry Francine Street 

San Francisco, CA 94158

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